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Innovate UK has backed Holly Health 4 times

Projects include:
1. Healthy Ageing Project with Age UK Lewisham & Southwark
2. Future Economy Project: Personalised coaching for hypertension and mental health
3. Biomedical Catalyst Project with Loughborough University and Modality Partnership: A Precision Health Behaviour Change Product, using JITAI Coaching for Multimorbidity
4. Women in Innovation: Targeting problematic eating behaviours that contribute to weight cycling

NHS Innovation Accelerator Fellow 2023-2026

Grace Gimson, Holly Health Founder and CEO, joined the NHS Innovation Accelerator as a Fellow in 2023. The program of support lasts 3 years. Learn more here.

SBRI backed Holly Health in 2025 to improve women’s health

SBRI has backed Holly Health with a Phase 1 research project, to design a new pathway and solution for binge eating symptoms, which affect up to 30% of people who are trying to lose weight and can lead to the most prevalent eating disorder, Binge Eating Disorder.

Partners & Collaborators

GLL/Better

Holly Health has launched its first major white-label digital health coaching integration in the public leisure sector, through a partnership with GLL – the charitable social enterprise that operates over 250 leisure centres and gyms under its ‘Better’ brand.

Tom Popsys, GLL product lead for Live Better, said: “As the UK’s largest operator of municipal leisure facilities we are committed to making health, fitness and wellbeing services accessible to all. “By adding Holly Health’s digital coaching to our Live Better platform, we can better support our members’ health goals both inside and outside our leisure centres.”

Lifelight

Holly Health has integrated Lifelight into its native mobile apps. Lifelight is a world-first, CE marked Class IIa certified medical technology company that enables clinical-grade measurement of blood pressure and pulse rate, using only the camera on a standard Smartphone - no cuff, no wearable, and no additional hardware required. Powered by AI and validated across clinical trials, Lifelight delivers accuracy equivalent to traditional measurement methods in under 40 seconds. As a partner to Holly Health, Lifelight's contactless vital signs technology complements Holly Health's personalised lifestyle coaching by giving users and clinicians objective, real-time cardiovascular data.

Patients Know Best (PKB)

PKB and Holly Health have partnered and integrated, allowing Holly Health users to automatically update their medical records data, and surface it in the NHS App.

Mohammad Al-Ubaydli, chief executive at PKB, said: “Holly Health's pioneering approach to preventative care, perfectly complements PKB's mission of empowering patients with their health data”

Loughborough University

Holly Health and Loughborough University CLiMB and Wolfson School of Engineering teams are collaborating on an Innovate UK backed machine learning project, bringing hyper-personalised nudges to Holly Health users.

Modality Partnership

Modality Partnership and Holly Health are collaborating on multiple primary care deployments and research projects, to help tackle multimorbidity and women's health challenges.

OMRON

OMRON and Holly Health partnered, from 2025 to bring digital health coaching to UK based OMRON device owners.

British Society of Lifestyle Medicine (BSLM)

Holly Health is a corporate supporter of BSLM and both organisations proactively educate GPs and clinicians of the benefits of lifestyle medicine approaches.

Digital Healthcare Council

Holly Health is a member of the Digital Healthcare Council, working alongside other digital health organisations to influence policy and demonstrate what's possible with NHS based health technology.

Catherine Davies, Director of Digital Healthcare Council, says: "Holly Health's digital health coaching helps accelerate the Government's three shifts, particularly from treatment to prevention, empowering patients to take control of their health."

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