Backers & Partners

Holly Health partners with public and private healthcare organisation to support many more people with tailored digital health coaching.

The company has also been backed multiple times by external grant funding, to help achieve the collective goals of improving human health and happiness

Our Backers

Innovate UK has backed Holly Health 4 times

Projects include:
1. Healthy Ageing Project with Age UK Lewisham & Southwark
2. Future Economy Project: Personalised coaching for hypertension and mental health
3. Biomedical Catalyst Project with Loughborough University and Modality Partnership: A Precision Health Behaviour Change Product, using JITAI Coaching for Multimorbidity
4. Women in Innovation: Targeting problematic eating behaviours that contribute to weight cycling

NHS Innovation Accelerator Fellow 2023-2026

Grace Gimson, Holly Health Founder and CEO, joined the NHS Innovation Accelerator as a Fellow in 2023. The program of support lasts 3 years. Learn more here.

SBRI backed Holly Health in 2025 to improve women’s health

SBRI has backed Holly Health with a Phase 1 research project, to design a new pathway and solution for binge eating symptoms, which affect up to 30% of people who are trying to lose weight and can lead to the most prevalent eating disorder, Binge Eating Disorder.

Partners & Collaborators

Patients Know Best (PKB)

PKB and Holly Health have partnered and integrated, allowing Holly Health users to automatically update their medical records data, and surface it in the NHS App.

Mohammad Al-Ubaydli, chief executive at PKB, said: “Holly Health's pioneering approach to preventative care, perfectly complements PKB's mission of empowering patients with their health data”

Loughborough University

Holly Health and Loughborough University CLiMB and Wolfson School of Engineering teams are collaborating on an Innovate UK backed machine learning project, bringing hyper-personalised nudges to Holly Health users.